Founder and CEO, Patricia Marte founded Aura 11:11 Organics in 2021, when she decided to incorporate holistic ingredients in her hair care regimen that would not only nourish her hair and scalp but that would help to relieve her day to day stress of having a demanding career and even balancing her occasional moments of anxiety and depression.

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Patricia wholeheartedly believes that having a healthy state of mind and sense of self is just as integral as having a healthy head of hair and scalp. Hence, encouraging a holistic healing approach to one’s hair care journey and one’s Aura.

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In addition to her personal experiences and beliefs, Patricia ensures to highlight the biggest inspiration behind her hair care brand; her mother Aura, who she describes as angelic and wellness savvy. For years, Patricia and Aura have shared a huge love and passion for hair and spirituality. As a little girl, Patricia watched her mother use coconut oil on her hair, which was a Dominican culture favorite ingredient used by her great grandmother for hair growth. She also grew up watching her mother prepare her signature avocado and olive oil hair mask and even remembers her mother lighting Frankincense and Myrrh to purify and cleanse the energy and the space of the household. All of which had a calming effect on her mind, body, and soul.It should also be noted that Frankincense and Myrrh have a profound healing effect when used in hair care products because its boosts the vitality and strength of the hair and scalp.

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These precious childhood memories combined with her God-given attributes has allowed Patricia to cultivate and introduce not just any hair care brand but a brand where she can share her truth by creating products that target and heal every day stressors as a whole. So your hair, mind, body, and soul can thank you later!